Not All Things Are Equal
A strong wind on a candle extinguishes the flame.
That same wind on a spark near dry tinder could burn down
a mountainside.
Same action. Different outcome.
At Hugins Associates, we recognized the critical differences
between big business and small professional firms early
on.
We've seen it demonstrated, time and time again. Small
businesses and professional service firms are completely
different from large corporations. The practices that set
a Fortune 500 business on fire could literally burn out
a small business. At best, big business techniques won't
work well. They may not work at all. At worst, they could
become destructive in a small professional service firm.
So, what's so different about professional service firms?
In most professional service firms the client expects to
extract expertise--usually, from one person. That person
is key. The client looks to the professional for unique
expertise, skills, guidance, experience, and communications.
In big business, on the other hand, it usually doesn't
matter who is involved, so long as expectations are met.
In marketing terms, the "brand" in big business
is the product or service; in small business and professional
service firms, the "brand" is too often the owner
or principal.
We believe systems, not individuals, are the key to professional
service firm success.
What It Means
Hugins Associates is an enthusiastic group of financially
savvy professionals who work together as a seamless unit,
giving you exactly what you need, in your circumstances,
with your goals in mind…no more, no less. We use
a clearly defined, precisely formulated system, The A3
Process, to ensure that each and every client receives
the highest level of service.
When you work with Hugins Associates, you know that integrity,
independence, continuity, and quality are the cornerstone
of our work.
Our goal is the same for each and every client: A delightful
experience.
We guarantee it. That's our promise. |
